I know Rhonda! - I think there was a similar series of ads here in the US, not for AAMI, but for another insurance company, but i dunno if i remember that correctly.You may not understand the reference... but Rhonda (I will try find it)
I was thinking about somehow naming her after »Rex Kramer« the "Danger-Seeker" in the 1977 comedy film "Kentucky Fried Movie", but "Rex" is not a girl's name, and "Rexa" sounds too much like a deodorant…