It's a real pain to explain it, but the easiest way to put it is:
You get a photo of a chicken, and edit it. (digitally)
You use this tool I have that cuts away the background and just saves the clipped out photo of the chicken.
Then you choose a background (with the color of your choice) and...
Thanks!
But you might want to do it in separate paragraphs so they don't get confused and pick the same color for the name and the background, @AmeraucanaHank.
example:
What color you want for the background :
What color you want for the name :